Riteish Deshmukh, a popular and talented actor in the Indian film industry, is once again making headlines—not just for his films, but also for his work in the food industry. Known for his comic timing and versatile acting, he has delivered several hit Bollywood films. Now, he is set to entertain his fans again with four upcoming movies, including his directorial debut.
Riteish’s Upcoming Films in 2025
In 2025, Riteish will appear in three feature films and also direct a movie titled “Raja Shivaji”, which will be released in both Marathi and Hindi. This marks his debut as a director, and fans are eagerly waiting to see his new creative side on screen.
What is “Imagine Meats”?
Apart from acting, Riteish Deshmukh and his wife, Genelia D’Souza, have launched a unique venture called Imagine Meats. This company focuses on creating plant-based meat alternatives—foods that taste like meat but are made completely from plant ingredients.
Their goal is to offer pure vegetarian options to people who enjoy the taste of meat but want to avoid animal products. The menu includes a variety of dishes like plant-based kebabs, keema, and biryani, all made without using any real meat.
When Was Imagine Meats Started?
Riteish and Genelia founded Imagine Meats on 10 April 2021, during the festival of Ganesh Chaturthi. The company was launched under the parent brand “Imagine Forces,” with both celebrities playing equal roles in its growth.
Since its launch, many Bollywood stars have supported the brand, helping it gain visibility and popularity in a short time.
Recognized by PETA India
In the same year of its launch, Imagine Meats was certified by PETA India for being a cruelty-free, animal-friendly brand. This recognition is awarded to companies that do not harm animals or use any animal body parts in their products—whether it’s food or fashion.
Rapid Expansion Across India
Starting from cities like Mumbai, Delhi, Bengaluru, Hyderabad, and Pune, the brand quickly expanded to 25–30 cities by the end of 2021. People have responded positively to the products, especially those who are health-conscious and looking for meat-free but tasty options.
The company’s efforts have been seen as a progressive and environment-friendly step, and many have praised the couple for promoting sustainable food habits.
Partnership with Starbucks
In 2024, Imagine Meats partnered with Starbucks, which started offering their vegan products in select outlets. This collaboration gave a major boost to the company’s reputation and helped it reach a wider customer base.
Riteish Deshmukh’s Net Worth
Riteish Deshmukh is one of India’s most respected actors. Apart from his earnings from films and brand endorsements, a significant portion of his income also comes from Imagine Meats.
As of now, his total estimated net worth is around ₹141 crore.
Income Sources
- Acting fees from films
- Brand endorsements
- Profits from Imagine Meats
Riteish and Genelia are not just a power couple in Bollywood, but also successful entrepreneurs working towards a healthier and sustainable future. Their efforts with Imagine Meats are inspiring a new generation of consumers to choose plant-based lifestyles without compromising on taste.
